Zoola, Inc., a marketing/technology company, provides cash back rewards programs. It allows members to use registered credit and debit cards to make purchases at participating businesses and earn cash back on those purchases. Zoola, Inc. was formerly known as Rainbow Rewards USA, Inc. and changed its name to Zoola, Inc. in 2014. The company was founded in 2004 and is based in Denver, Colorado. On December 23, 2014, Zoola, Inc. filed a voluntary petition for liquidation under Chapter 7 in the U.S. Bankruptcy Court for the District of Colorado.