Zessta Software is a privately held, product development company headquartered in Hyderabad, India. Zessta's core Tappayoka (NFC) platform enables secure payment systems, customer loyalty and couponing programs. Tappayoka platform enables rapid deployment and providing Location based marketing and social branding by seamless integration with most mobile handsets. Zessta's comprehensive and value-added product suite offers better security, performance, reliability and flexibility to the market. Zessta's team has strong expertise in NFC/Smartcard Technologies, Payments, Business Rules and Mobile Banking fields. They have previsouly built highly scalable and mission critical products and enterprise applications.