Rakuten PopShops, Inc., doing business as PopShops, operates an online coupon and product feed platform for affiliate networks, merchants, and publishers. The company combines disparate and inconsistent product feeds into an up-to-date, normalized, searchable, high-performing platform for loyalty sites, including banks, airlines, and credit card shopping portals. It offers product storefronts that enable users to add an e-commerce section on their Websites; product look up and comparison shopping API that enables comparison shopping with own branding, browse, search, and categories; coupons and discounts; data feed file downloads from retailers; and mobile and tablet shopping. The company also provides social shopping, loyalty platforms, vertical and niche shopping, search engine optimization, shopping content for domainers, toolbar and browser plug-ins, email and newsletter campaigns, and custom solutions. Rakuten PopShops, Inc. was formerly known as Pop Shops, Inc. As a result of the acquisition of Pop Shops, Inc. by Rakuten Marketing, Pop Shops, Inc.'s name was changed. The company was founded in 2006 and is based in Seattle, Washington. As of August 12, 2013, Rakuten PopShops, Inc. operates as a subsidiary of Rakuten Marketing.