“Bhaiyya kisi ATM pe rok ” (Please stop at an ATM) – Did you ever happen to say this to your auto rickshaw driver? “Card chalega kya?” (Do you accept Credit/Debit cards?) – Did you ever ask this from your grocer and got a “No” in return? Did you someday walk half a kilometer on foot to find an ATM because you didn’t have enough cash to catch a bus or an auto? We did. All three of these. And more. And we realized it’s not a nice experience to walk so long in scorching heat just to find an ATM which is “Out of Service”. So we decided to do something about it and thus was born Pless with just one aim – that you will never need to look for another ATM or worry about cards not being accepted somewhere. In other words, Batua Bhool Jao & P(ay Cash)less. Who are we, you ask? We are just a bunch of engineers who are passionate about making payments simpler and making cash obsolete. BTW, some of us happen to have graduated from IIT Delhi and University of West Virginia.